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Christmas shopping peak on Allegro

December 16, 2020
  • The biggest number of transactions on Allegro throughout all year was recorded on Monday, December 14th.
  • On average 117 people were visiting Allegro.pl per second.

Each year there is that special day that stands out on Allegro, the favourite shopping destination for Poles and a place to do business for over 100 thousand companies. On this particular day Poles do the biggest shopping on the platform (even bigger than on Black Friday or Cyber Monday). They usually buy almost twice as much as on a normal day. Each year this day falls on the second Monday of December, which proves that Poles are more and more believing in the reliability of Allegro’s deliveries.

Last Monday Allegro users bought over 4.6 million items. The most popular categories were: Toys, Household Appliances and Decor. It proves that Poles are definitely preparing for Christmas. Selection of millions products gives them much better choice than in the biggest shopping gallery - comments Damian Zapłata, Allegro Chief Commercial Officer.

To make sure that all orders from the Christmas peak will be delivered on time, from November 2nd, customers having Allegro Smart! may receive the package even on Saturday and pay on delivery. Additionally, in December customers may enjoy Smart! package for a lower price: 39 PLN instead of 49 PLN for the yearly subscription. The promotion is available to both new and existing customers, allowing them to save even more and enjoy free shipping and free returns on millions of eligible products.

Allegro’s network of pick-up points and lockers is the biggest in Poland and offers more than 25 thousand locations. Allegro Smart! offers free deliveries and free returns already for more than 100 million offers, which are clearly marked. Free delivery is offered for purchases from a single merchant for a minimum of PLN 40 in case of the delivery to lockers and pick-up points, and for a minimum of PLN 100 with delivery by courier (with an exception for a minimum of PLN 40 in case of fashion category).

For those who are doing really last-minute Christmas shopping, there is also an option on Allegro. One can add filters and order items with self-pickup, even on the same day.