At a glance
Allegro.pl is the most popular shopping platform in Poland and one of the largest e-commerce websites in Europe.
We operate a marketplace model which means that customers can buy whatever they need from over 117,000 merchants, who can list unlimited number of offers on our platform.
We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 20 million customers visit our platform, which is equivalent to 80% of all Internet users in Poland. They can choose among over 164m offers at the most attractive prices with maximum convenience including fast and free Allegro Smart! deliveries and full security. Poles are more likely to start their search for products with us, than any other popular search engine (according to 2020 IRCenter research).
In 2019 we celebrated the 20th anniversary of Allegro in Poland.
For the last two decades we have been serving Polish consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy.
We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.
Allegro 21 years at a glance
We have grown to earn the trust and appreciation of clients.
Our mission is to offer the best shopping experience to customers and great business opportunities to merchants. We focus on their needs, which inspire us to create innovative solutions in which business and technology come together. Our NPS (Net Promoter Score) level is +72, which can be compared to world’s iconic consumer brands such as Starbucks (77), YouTube (59) and Spotify (46)